10 Best Ways to Promote an Event Online

event promotion steps

Event Promotion: 10 Steps to Promote an Event Successfully

Once in a while, companies around the world will make an effort to alter an astounding platform to run astounding events. It can be anything from a product launch to celebrations and anniversaries etc. When it comes to planning an event, there are plenty of aspects you need to consider for attracting a standard number of people. When your venue is packed, that demonstrates your company’s value of standard and its publicity. If you are wondering how to execute an event promotion to get the right amount of people, let’s discuss 10 easy steps to market and promote your events online.

1. Facebook Event Page

As you are already aware, Facebook holds more than 2 billion accounts and still growing on a daily basis. In addition, there are no other social media platforms that run such an effective advertisement facebook campaign. Therefore, creating a Facebook event page is vital for your event promotion. Studies claim that more than 1.3 billion people are accessing Facebook through their mobile phones. All these can benefit you to spread your event promotion and convert those fascinated people to your attendees.

Facebook ad campaigns are one of the most effective event promotion campaigns in the World Wide Web. It can help you to successfully run an advertisement with the lowest marketing budget such as 1$. Facebook event page is a great platform to encourage attendees to share their thoughts and experience about your events which then increase the chances of getting more fan subscriptions for your event promotion. You can also send reminders to your subscriber which helps them not to miss the event.

2. Facebook Call-to-Action

Once you have developed your Facebook event promotion page, you must ensure that it contains updated details of the scheduled programs to play in the event. Attractive cover photos and photos of previous events on your page will be a great advantage to attract more people. There you must enable a CALL-TO-ACTION key which benefits you to take advantage of your new attendees. It is used for booking events, signing up on your event page, purchasing etc.

3. Facebook Custom Audiences

Custom audience refers to a list of your current audiences, which means it represents, your current customers. When we say customers, it can be one from your last event or the one that joined for your upcoming event, program members and purchasers etc. This Facebook tool helps you to communicate in between with your customers and once they opt out, you can remove them from the list. The custom audience helps you to showcase your event promotion to the people who have already visited your Facebook event page. Moreover, it targets the people who have visited your page and left without purchasing the tickets for your event. This custom tool shouldn’t be ignored as it helps you get more people to participate in your event.

4. Pictures of Presenters

Your event presenters are one of the most important people that represent your events. Most of the event facilitators interact with their audiences to share their ideas and this engagement will entertain the attendees as well as it boosts up the success rate of the event. If you have well reputed speaks as your event presenters then there is no doubt that it’s going to be a success. Presenters speak fascinating matters with an attractive visual presentation. In this noisy world, people are tired of nonstop speaking presentations but in fact, they are pretty much excited to watch an astounding visual content which these speakers share with their audiences.

In general, event promotion marketers use visually appealing pictures of their speakers with their own meaningful quotes. When you publish these graphic images of your speakers, people realize how much you value your presenters and that raise the exposure of your event itself.

5. Special Graphics

We need creative videos and photos to market our events on a high exposure. If you are doing it for the first time, you can create a promo video of your event that includes a message from your speakers and other participants with a welcome note for everyone to join you at the event. Do not forget to encourage your speakers to share your event graphics on their social media platforms. Consequently, people who follow your speakers can become your potential attendees in the future. Likewise, if you have organized an event before, then create the video with some most unique shots from those previous events. Make sure that your videos and promos are available in the social media where you get an astounding benefit of sharing without spending. Moreover, use email marketing tactics to benefit most out of the digital marketing platforms.

6. Invitational Videos

We are all aware of the social media and its influence on billions of people. Instagram is one of the most popular social media with more than 700 million active users. Therefore, it’s a must for you to create an Instagram account and share it with your customers to get more followers for your event. There is one more benefit you can gain using Instagram is by creating an invitational video for your followers. It will be most helpful for those who are going to attend your event for the first time. It will be always helpful for someone that comes to your event for the first time. Considering the fact that your face could be the only familiar face they know in an unfamiliar crowd. Therefore, make sure you do the same for your next event.

7. Pictures of Attendees

When you share your graphics for the event promotion purposes, just make sure that it’s not about the pictures of your speakers and venues but also the photos of your attendees must be shared. Event organization is always better to take fun-filled photos of your attendees. When you share pictures of your attendees having fun at your event, it will make a huge impact on others and that benefits you with more subscriptions. If you are publishing their photos on your Facebook event page, then make sure to tag them if possible. This can make all their friends to watch your event photos. It’s an added benefit you can gain from your attendees. Moreover, you are winning the hearts of several attendees when you tag them in your event photos and it will promote them to share their experience with your events.

8. Testimonials

Most of the events will run a review session with the attendees about their programs, participants, and speakers. Make sure you do the same by collecting these important testimonials from your attendees and also from the speakers. Use them testimonials to create effective marketing campaigns with your email, Facebook, twitter etc. When someone sees their own comments on your post works, they are most likely to feel greeted and that leads to sharing with their friends. That’s how you spread your name through millions of people and that’s what you want at the end of the day. If you can create testimonial videos then it is much better but at least, make sure you are not wasting these opportunities to share and market your events.

9. Videos of Your Event 

We have come across this subject quite a few times, and by the time you are reading this 9th stage, you must have understood its potential power in marketing. Videos with beautiful audio mixtures are way more attractive and informative for your respected clients and attendees. It must have a value of your event and showcase the benefits of attendee when they participate in your event. Facebook & YouTube are the two major platforms where you must host your videos and have more control on its comment session to make them feel that you are very responsive to their queries.

10. Email Marketing

There is hardly anyone who doesn’t take advantage of this most effective marketing campaign formally known as “Email Marketing”. It’s where you send your testimonials and marketing videos to hundreds of people. It can be used to remind your subscribers about the dates & venues of your event. This makes them feel that you care about them and you can use this opportunity to share your thoughts about meeting them at the event. Email marketing needs to be started before a couple of months to your event date. If you would like to learn more about how effectively you can run your email marketing campaigns, click here to read its article.


Events are fun, Event promotion works are also fun. If you can use these 10 steps to run your event promotion then, it will be an amazing experience for your attendees and extract new relations with your attendees that become your potential customers. Make sure to cheer up the environment with creative promotional materials.

I believe this article helped you with the critical steps you need to apply in your event promotional process. If you have any doubt regarding this subject, please make sure to comment, the professional techies at Dotz Web Technologies are always happy to help you. Dotz Web Technologies is one of the topmost Social Media Marketing Company in Cochin. We offer high-quality service in Web Design and Development, SEO and Content Writing, Web Hosting, App Development etc. We are one of the top Web Design Company in India.

10 Best Ways to Promote an Event Online
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10 Best Ways to Promote an Event Online
Here are 10 ways to promote your event online.
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Dotz Web Technologies
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