How To Develop Exceptional Infographics for Your Content Marketing
by Shafas KS
Exceptional Infographics for Your Content Marketing
Neither the content marketers nor their audiences can get infographics. Infographics are visually pleasing, engaging, memorable and shareable. So, here are the following tips that could create effective infographics for your own organization.
1.Choose your topic:
If you are going to invest time and resources in infographics, be sure you know your audience’s interests. After you found your topic, do a detailed research on your topic. Exactly what do you want people to learn from viewing your infographics? What problem are you solving? Be as specific as possible.
2.Create the infographic:
While deciding to create an infographic internally, take the help of your designer or a simple design tool like Canva. If you do not know how to create an infographic, then seek help. You will need a partner who can help you craft your story and design it in the most effective way possible.
When creating an infographic, be sure to follow the important points:
- Research tirelessly
- Cite properly
- Refer to your own findings whenever possible
- Choose a coherent color scheme
- Choose fonts that are easy to read
- Find or design relevant, interesting images or graphics
- Embed your copyright and contact information within the infographic so that it can be sourced back to you no matter where it is shared.
Infographics are informative as they provide accurate data. Publishers are using visual content as a method of storytelling as it attracts the customers in an effective way. Approach your infographics like a story. It should have a clear beginning, middle, and end. For example if we take infographic about cholera, we begin by warning people traveling abroad about cholera. We include causes and an overview of the disease. Then explain the symptoms and include stats on its prevalence. Finally, we tell the prevention measures. So here is the full story. This full story not only warns travelers about the problem, it also tells them what they can do to stay safe.
3.Distribute the infographics:
Infographics are versatile in nature. You can publish on blog, share via social media, include it in your eBook and even pitch to key publications. Since visual content is so popular, sites are eager to publish them. You could even do a press release that features your infographics, especially if it contains original research.
This whole process may sound very easy but if you do not know storytelling and design expertise, it is difficult. Please remember that people won’t engage, share your infographics unless it is relevant, informative and pretty.
Infographics are not targeted for our clients but are also published in targeted publications that run in major newspapers and on your own digital content hubs. This takes care of strategy, creation, and distribution for our clients, so using infographic in your content marketing really can be easy.
It doesn’t matter which industry your business belongs to, you cannot ignore the power of interactive content. Various brands across the world leverage content marketing to gain popularity and boost business. Website is a primary marketing tool because it lets a brand connect with its potential customers and prospects. Organizations do it with the help of interactive content such as infographic, videos, podcasts, and webinars.
In today’s online competition, brands across the world use infographics because they make a content piece interesting, relevant and practical. Infographic offers an enticing way of presenting content to the audience. It presents the information graphically.
So, let us take a look as to why to use infographics in content marketing is so necessary.
Reasons To Use Infographics In Content Marketing
1.Makes Content Compelling and Addictive
Even if your content is well written, your readers may feel bored if they constantly get content in plain text. Therefore, produce infographics to make your content intriguing and valuable. Infographic have great capability to attract attention. People love reading facts, figures, and statistics in graphical format. So add some compelling images with good content to make your content addictive.
2.Makes Content Easily Ingestible
Infographics are useful as they contain information graphically but also covers a vast information in a succinct form. While browsing through several websites, a reader cannot retain everything he/she reads. So due to their visual nature, infographics help to retain information.
3. Makes Content Viral
Infographics are visually attractive and cover a large amount of information in a concise manner. So it makes them preferable over ordinary text. Online users who read information through infographic are likely to share them on social networks. If you produce content in the form of infographics, their chances of getting shared on social media platforms are higher.
4. Boosts Website Traffic
Infographics motivate people to share your content over different social media platforms. So, present content in the form of infographics to make your content go viral. Virality leads to traffic. Traffic increases the chances of lead generation and conversion and makes your content marketing efforts worthwhile.
5. Increases Your Subscribers and Followers
Infographics make content valuable. If you begin using them in your content marketing, it will make you a credible source of information. As a result, more people will start following your website. It will boost your subscribers’ list and followers.
6. Complements SEO
Infographics push your website in search engines. Due to the viral nature of infographics, you have more links to your site. And Google will consider your site a good source of information and index your site higher. Therefore, leverage infographic for SEO benefits.
7. Establishes as an Expert in your Niche
It requires a lot of research to create something beneficial for your prospects. A graphically appealing and well-researched informative content places you as an expert in your niche. This would enhance your credibility in the market. To create a visually appealing infographic, you can use sites such as Canva, Picktochart, ly, Statsilk.com, and Visual.ly.
I believe that this article has helped you with the information on how to develop exceptional infographics for your content marketing. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Technologies are always happy to help you. Dotz Web Technologies is one of the topmost Digital marketing and App Development company. We offer high-quality service in Web Design and development, SEO, Web Hosting, App Development and Social Media Marketing. We are one of the top Web Design Company in India.
January 19, 2018
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