How Voice Search And Digital Assistants Will Impact SEO?
by Shafas KS
How Voice Search And Digital Assistants Change the Future Of SEO?
Voice Search And Digital Assistants is considered as one of the important strategies in 2018. Most of the people believe that Voice Search And Digital Assistants will affect SEO. Around 20% of queries that are asked on Google’s mobile app, Android devices are voice searches. Personal assistant apps like Siri, Google Now, Cortana can perform voice search and get accurate answers to their queries.
Voice Search vs Text Search
The main difference between voice search, text search is the accuracy of the results that gets delivered to the person. Voice search takes the guesswork out of searching as the search intent is quite clear from the user. Then, the search engine presents the most accurate results. The user will get the most relevant responses in reply to the query.
Impact of Voice Search on SEO | Voice Search And Digital Assistants
When optimizing your web content for Google Voice Search, some points should be kept in mind.
Voice Search Optimization revolves around micro-moments around which an online user typically tends to execute the search query.
2.Add A FAQ Page:
Add an FAQ page on your website to address common questions your target audience might have. Online searches can be broadly categorized into the following three types:
- Navigational – These are search queries through which a user can navigate to a specific website.
- Informational – A query will be dubbed as informational when a user is requesting for specific information.
- Transactional – Any query that leads to specific actions such as ticket booking or completing an online payment. What, Where, When, Why, How your FAQs would give accurate information for someone using voice search.
3.Use Microdata to Optimize for Local SEO:
Voice-based search queries are coming across as a boon for businesses that rely on local search traffic. Large numbers of voice searches are around navigational queries such as finding nearby or local businesses. So, it is It is important to structure your content to address in local search queries. While optimizing your web content, include all business locations, nearby attractions, landmarks, phone numbers etc.
You can seamlessly move about and your assistant will be from your home to your car. Your digital assistant would pick up the conversation where it left off previously. You left your phone in your office when you went to lunch, but want to check your flight schedules. Just say, “OK Google” and digital assistant wakes up through your car connected to the internet, and check your schedule.
This is the concept of the Voice Search And Digital Assistants connectivity through any internet-connected device. It would only work if the various personal assistant providers have connectivity through a lot of different hardware devices. In addition, it also has wired into a large array of different services and apps.
How Google Assistant Answers Queries
The Google Assistant uses purpose-built apps if they are available to answer a user’s query. As a backup would use the web. The user speaks their query and then intent is identified by Google, then Google returns a response.
Let’s say I want to ask Google Home: “What is content marketing?” There is a process of parsing the query that involves identifying that the key phrase is “content marketing.” The words preceding that—the “what is”—are the prefix to the core part of the query can take many forms.
The user said, “What is content marketing?” The user could have also said that tell what content marketing is. There are different ways users could ask the query, but in each case, they want to know is what content marketing.
Digital assistants would deal with some major complexities, especially security, privacy, mission-critical user experience. Digital assistants will need to earn the trust of the employee. The employee needs to trust not only that the information is correct but also that private information will remain private. The digital assistant needs to understand the security privileges in that system, as well as the context of the user.
Digital assistants in the enterprise environment will deal with some major complexities, especially around security, privacy, and mission-critical user experience. It’s important to note that digital assistants will need to “earn” the trust of the employee, just like any other colleague. The employee needs to trust not only that the information is correct, but also that private information will remain private. The digital assistant also needs to understand the security privileges in that system, as well as the context of the user.
Why Search and Machine Learning are Crucial to the Solution
The two most crucial elements for a digital assistant to achieve critical mass are a great search and machine learning.
Search is the key driver in digital assistants. When a user asks a question, it is essentially a search query they are asking the assistant to input. The digital assistant needs to do more than that by understanding their context. In voice-driven products without entering or viewing text, being able to search well is more paramount.
A voice-based assistant read through an entire page of search results. At most, the digital assistant can read three options for results with a deep understanding of their preferences in selecting those three. A powerful view of the user’s online behavior patterns needs to support the search function.
The future of digital assistants depends on their ability to search and leverage machine learning to become more personalized with results. The staying power in recent investments, product launches depends on today’s evolving consumer, enterprise technology space.
Personal Assistants Are Improving for the Visually Impaired
Virtual assistants are getting better to respond to voice commands and making it easier to interact with smart devices. In addition, for users with visual impairments, interaction with these devices is more accessible. It will continue to grow easier and more robust in time. And it is difficult to overestimate how these digital assistants are changing the overall ease of accessibility to information. It also difficult to say about the computing for consumers with visual impairment.
How SERPs Change On Google Assistant
Digital assistant search engine results pages are different from what you will see on a browser. Digital assistants try to streamline, simplify tasks and searches as much as possible. On Google Assistant this generally means only showing the top result. As digital assistants evolve, it is possible it could expand to two or three options provided.
Digital Assistants Are Changing The Face Of Search
Digital assistants will have a definite impact on the future of search. The direct results from Google Assistant have yet to be seen. But it is certain that digital assistants will help to build a complete picture of how users search. This picture will impact search engine results.
At this moment, not every online business needs to be found on Google Assistant. However, awareness of how it is changing the future of search is necessary to develop content with a lasting impact.
I believe that this article has helped you with the information on how voice search and digital assistants will impact SEO. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Technologies are always happy to help you. Dotz Web Technologies is one of the topmost Digital marketing and App Development company. We offer high-quality service in Web Design and development, SEO, Web Hosting, App Development and Social Media Marketing. We are one of the top Web Design Company in India.
February 23, 2018