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Video Content Marketing: Things to Consider Content marketing has become the soul of most marketing strategies used today. The general perception one has about content marketing is limited to blogs, articles and all the textual content alone. Well, that’s not the full picture! Videos too can play a key role in content marketing; especially now. Video content marketing is getting more and more popular these days because it has major advantages over traditional content marketing strategies. Read along to gain an insight on the advantages of video content marketing and the ways in which you can incorporate it into your content strategy. What is video content marketing? Video content marketing is not at all complex to understand. As the name goes, it simply implies the use of video contents to attract the target audience. Research shows that by 2021, video traffic will be 82% of all internet traffic. This clearly indicates that people are more interested in spending time on videos than anything else on the internet. Video content marketing makes effective use of this trend and focuses on creating rich video content that can drive users. In other words, the same contents which were once expressed as the text are explained or expressed as much more understandable content in the form of videos. Video content marketing has the capability to bring in much more audience and make them know about your business. Why video content marketing? The main reason why people have started using video content marketing strategies is obvious; videos simply seem more attractive to users! The general idea behind content marketing is giving the reader the content he or she is searching for at the same time letting them know about your business or convey any other message, indirectly. Supplying personalized content or giving the readers what they...

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The post How to Incorporate Video into Content Strategy appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 20, 2017, 11:25 am

Top-Performing Landing Page UX Tips   A Landing page is basically a page that act as an entry point to a website. This page is distinct from the rest of the website and has a unique marketing purpose. When a user clicks on an ad of your business, the page that is displayed to the user will typically be a landing page. Landing pages are integral to ‘getting the customers see what they should see’. It’s a common misconception that a landing page is the home page. Landing pages are not the home page, but a standalone page specially designed for a purpose. Undoubtedly, landing pages are key in marketing your business. Hence, you should take good care of the User Experience of the landing page to make the most of it. Here are few cool landing page UX tips that you can follow. 1. Avoid Distractions When designing a landing page, the best bet is to avoid all kinds of distractions. This includes the navigation bar and the footer. This helps to get the user focused and isolate his or her attention to the page. People are generally very curious and will click on links or navigate around if you don’t tie their attention to what you want them to see. If navigation bars and lots of distracting content are provided, chances are high that the user will click on other options and navigate out of the landing page. See the landing page used by webprofits; the page has a fluidic flow and has minimal distractions so that the user gets to see only what’s essential. Hence, always keep in mind that avoiding distractions is an important factor while designing the landing page UX. 2. Clean Layout Another important factor for good landing page UX is to have a...

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The post Design A Perfect Landing Page with Easy UX Tips appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 17, 2017, 12:14 pm

How to do SEO for Website? When you search for something on the internet, you would probably click on the results that appear on top. This general tendency has paved way for a great deal of competition in the world of internet. Millions of websites compete among themselves for the top positions for a particular search result. Some websites win the race and come on top while others don’t. The successful websites can attribute their good results to SEO or Search Engine Optimisation so you should be aware of how to do SEO for website. SEO is typically techniques used to increase the traffic to your websites. Generally, search engines rank each website for different search results. The main focus of SEO is to improve the rankings of the website and make it easier to find among millions of other websites. So how to do SEO for the website? Well, there are some simple steps you can follow to optimize your website for search engines. Effectively applying SEO can help to naturally increase the quantity and quality of the traffic to your website. In times like these where search engines used by everyone to know about almost everything, the search rankings of your website is vitally important. You might already know about SEO and it benefits but if you are confused about how to do SEO for website, follow the simple steps given below. Step 1: Write high-quality content The quality of content is essential for the best search engine results. Some website owners wonder how to do SEO for website efficiently while they keep posting badly written content. Firstly, high-quality content helps to gain the trust of readers on your website. Once they understand that your website offers well-written content, they will eventually come back to see your newest...

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The post How to SEO your Website to Rank Top in Google? appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 14, 2017, 12:06 pm

Social Media Integration on Your Website: How to do it? Social Media is a powerful marketing tool in the modern era. The usage statistics of social media gives an insight to this. It is estimated that more than 2.5 billion people use social media worldwide. If you still haven’t tasted the selling power of social media integration, then you certainly are missing out a golden opportunity. You can integrate social media with your e-commerce website to make an evident difference in sales. The main advantage when you integrate social media with your website is that customers start ‘following you’. It’s different from the traditional method in which the businesses followed the customers to pursue them. Therefore, ignoring the power of social media in the present era is not a wise stance to have. Nowadays, we are seeing a dramatic shift in the social media marketing company strategies. It’s vital to change your business strategies according to the demands of the time. Presumably, the traditional approaches of marketing that you may be following need some replacement with modern strategies like social media marketing to boost your sales. There are a few ways through which you can integrate social media into your website and make good use of it. Here, let’s take a look at some easy methods to integrate social media with your e-commerce website. Add social media feeds on your homepage A simple way to integrate social media is to add social media feeds on your homepage. This can make your page more lively and attractive. You might have noticed attractive Instagram feeds on some websites. These businesses use the strategy of visual marketing in a very effective manner. Instagram is arguably the most powerful tool for online marketing. This is because most of the content is visual. Visual content has...

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The post How To Integrate Social Media With E-commerce Websites? appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 12, 2017, 4:36 am

Step-by-step Process to Make a Logo A logo plays a key role in defining the identity of a brand. In simple terms, the logo is a visual representation of the whole company! Now that is thought-provoking, right? A small picture can really say a lot about the brand. Think of all the logos of famous brands. You can certainly identify many brands by just seeing the logo. This is a clear indication of the impact a logo can make in people’s minds. Haven’t you had the experience of staring at some logo because it’s so interesting? Designers, when they make a logo apply lots of principles to make it attractive. Even if you may have no interest in the products or services that company offers, you may still be familiar with that brand because you are attracted to their logo.Yes! that’s the magical power that logos have. Now you know how important a logo is to a brand. If you think designing a logo is a walk in the park, think again. You have to understand that it’s really a responsibility to define a brand in a small picture. Anyone can make a logo, but coming up with a good logo needs some thinking. However, it doesn’t mean that you have to be an experienced designer to make a logo that stands out. If you follow some simple steps and take care of few important things, you certainly can make a logo that looks attractive. Today, let’s take a look at a few simple steps that can help your logo design process. 1. Understand what makes a good logo What makes a good logo? It’s a hard question to answer. A good logo is a result when so many things fall into place correctly. But for simplicity, few points are...

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The post How to Create a Perfect Logo – 5 Simple Step Process appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 10, 2017, 5:32 am

Why Hire a Digital Marketing Agency? Doing marketing on the digital arena can contribute positively in a lot of ways. If you are about to try out a digital marketing strategy, you should seriously consider hiring a digital marketing agency. Making use of their service can have better results than hiring individuals in your company for this purpose. You need to give the responsibility of digital marketing to reliable hands for the best results. Although many prefer hiring individual professionals and forming a team within the organisation for digital marketing, there are ample amount of reasons that suggest the other alternative is the better choice. So, why hire a digital marketing agency? Well, there are a large number of reasons. Here’s a list of 12 reasons on why hire a digital marketing agency. 1. Digital marketing agencies are highly competent When it comes to digital marketing, it’s wise to make use of competent service providers. Most digital marketing agencies are exceptionally competent if you compare them with individual professionals. These have vast expertise and the are aware of the best practices to follow when it comes to digital marketing. Also, the experience they have dealing with a range of business like yours is an added advantage.The greatest advantage is that you get the service of a whole team of experts from designers to content writers who are competent in their trade. This level of competence cannot be expected by employing a team within your organisation. 2. Digital marketing agencies are suitable for low budget businesses Another reason why hire a digital marketing agency is they are inexpensive comparatively. These agencies can serve the purpose well if your business doesn’t have a big budget. You can save quite a good amount of money if you choose to hire digital marketing agencies over...

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The post 12 Reasons Why You Should Hire a Digital Marketing Agency appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 5, 2017, 12:04 pm

Important Points to Improve Banner Ad Design Banner ads are one of the affordable and effective forms of marketing available for the web. It can be a great boost for your marketing campaign. Perfect designed Banner ads have the potential to increase the online traffic substantially. For the most important use of banner ads, certain factors have to be taken care of and banner ad design guidelines have to be applied carefully. Today, let’s take a look at the tips to improve banner ad design so that you can increase the clicks. 1. Ad Placement The first and the foremost factor to be taken care of is the effective positioning of the ads. Observe the space of the web page on which you are going to post the add and figure out on which position the ad will get the most attention. Before getting into the banner ad design, take the time to study the web page. Observe its colors, how space is divided, where the main content lies and so on. Design the ad using the colors that are in contrast with the colors used on the web page. When placing the ad, make sure you place them close to the main content. This will help in attracting attention onto the banner. Do the banner ad design in a way that suits the website. This will make your banner ad stand out among all other content. 2. Size of the Banner For effective banner ad design, the banner size has to be used correctly. Different sizes are used for different kinds of ads. Always try to follow standard sizes that are generally accepted. The following image shows the standard IAB ad sizes for various kinds of ads. 3. Simplicity Never forget the fact that your audience will only look...

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The post 7 Ways to Improve Banner Ad Design appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: July 1, 2017, 5:39 am

All You Need to Know About New Petya Ransomware Attack While the world is still recovering from the rampage of WannaCry Ransomware attack, another massive cyber attack is unfolding globally. The destructive cyber attack is considered to belong to Petya, a family of ransomware first noted in 2016. Computers and servers across the world have reported being affected by the latest Petya ransomware which came into the limelight on 27th of June 2017. It’s estimated that Petya ransomware first attacked Ukranian companies and Govt. organizations before spreading to countries like Russia, Norway, Spain, and Britan. Following that, reports came in from India, US, and Australia about the virus infection. Major businesses like Cadbury, Saint-Gobain, DLA Piper (Law firm), A.P Moller- Maersk, JNPT (Jawaharlal Nehru Port Trust, run by A.P Moller-Maersk) have reported being affected by the Petya ransomware attack. The rampaging run of this malware continues, forcing more and more business and Govt organizations to shut down. What is a ransomware? A Ransomware is a malware that blocks access (encrypts) to all files to a computer and displays a message demanding a ransom to be paid to get the files decrypted. This kind of virus attacks have been around since the late 80s but got a major news exposure with the Wanna cry ransomware attack in May 2017. You can know more about Ransomware and the WannaCry Attack in detail from our previous blog post. What do we know now about Petya Ransomware? Currently, the information available about Petya ransomware is fairly limited. Most of the information being spread are speculations and haven’t been validated. What we do know is that Petya Ransomware shows incredible similarity toWannaCry at first look (although it is not so; explain later on in this article). The systems that are affected displays a message demanding...

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The post Petya Ransomware Attack: Answers to Some Important Questions appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: June 29, 2017, 4:42 am

Ten Interesting Features of Laravel The popularity of Laravel, an open source framework in PHP is increasing day by day. From its unpretentious beginning in 2011, Laravel has come forward to become a trending framework these days. Laravel framework was created by Taylor Otwell and was initially intended to make the creation of a website simpler for beginners. But with time, it has developed further and now is effective enough to be used for creating simple and clean code with ease for advanced purposes. Laravel framework follows the Model View Controller (MVC) architectural pattern and is a very handy tool for developing most kinds of web portals, ranging from e-commerce to CMS. The Laravel framework has lots of interesting features that have contributed in making it so popular. For the time being, let’s take a look at 10 interesting facts of Laravel that every developer needs to know. 1. Laravel framework is developer friendly Simplicity is one of the features that a good framework is bound to offer. Arguably, Laravel delivers in this regard. Laravel framework offers simple and easy to use syntax that is suitable for developers at any level. Similarly, the excellent documentation that the Laravel framework provides is worth mentioning. The coding style and comments are consistent enough and are easily understandable. 2. Laravel knows what web applications require The Laravel framework knows the common requirements in a web application. Very common requirements such as authentication, database interaction etc can be developed without much effort using the Laravel framework. Arguably, simplicity to build common requirements is highly advantageous for developers and is certainly one of the reasons behind the increase in popularity of this framework. 3. Eloquent ORM In a lot of instances, the developer needs the conversion of data between incompatible type systems. This is generally called Object-relational...

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The post Important Key Features of Laravel PHP Framework appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: June 22, 2017, 12:09 pm

Top 7 Killer Infographic Tools We all have heard the idiom ‘a picture is worth a thousand words’. If we look at it deeply, we can understand it’s true. Images are processed by our brain faster than text. If you are a blogger, then you certainly have to take note of this fact of infographic tools. Your ideas can be expressed in a more efficient manner if you make use of pictures. They help readers to understand and relate to what you have explained in the text. After all, as a blogger, your aim is not writing long paragraphs but content that makes sense to readers. By the same token, this is applicable to any field. Images simply can present complex information better and since ancient times, man has understood and used this benefit of visual communication. Coming to the point, images still are powerful tools in this internet era. Infographics can play crucial roles in a wide array of fields from marketing to blogging. Earlier, people used to depend on high-end vector and graphics software to create infographics. It requires minimum to moderate knowledge about using the software. Similarly, spending hours in front of Photoshop or Illustrator to create some infographics is not advisable if you have loads of other work to do. Regarding the fact, owning these high-end software requires you to spend quite a large sum of money. However, there are other ways by which you can create good looking infographics that will serve the purpose. Lot of infographic tools have emerged that allows anyone to create infographics easily. These infographic tools are easy to use and don’t demand much skills from the users. Here, let’s discuss some of the best infographic tools that are worth trying out. 1. Canva Canva is a handy tool that you can...

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The post The Best Tools for Creating Infographics appeared first on Web Design Company India | Cochin.

Author: Nimisha Paul
Posted: June 15, 2017, 12:04 pm
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