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Negative SEO |How to Fix Your Site After It Is Attacked. In the field of digital marketing, there are competitors willing to wreak havoc on your site. This would result in making their own site more visible to search engines, more effective conversion and sales vehicles. As a set of tactics, negative SEO is not new. Negative SEO is there since the beginning of the industry. The procedures used today have grown and the digital marketers who hire them are increasingly knowledgeable. What is Negative SEO? Negative SEO is the practice of using black hat, unethical techniques to sabotage a competitor’s rankings in search engines. The Negative SEO is a risk you should always prepare for even before launching a website for your company. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of spammy links to your website. Copying your content and distributing it all over the internet. Pointing links to your website using keywords like Viagra, poker online etc. Creating fake social profiles and ruining your reputation online. Removing the best backlinks your website has. Is Negative SEO A Threat? Yes, Negative SEO is a real threat and numerous websites have had to deal with this problem. Preventing it is much easier than fixing it. If a search is conducted on Fiverr for “negative SEO,” you will find over 15,000 people willing to do for only $5. Furthermore, black hat forums are full of stories from people who have succeeded with this technique. Google released the Disavow Tool to help webmasters deal with negative SEO, but the tool should be used with caution and only as a last resort. It usually takes 2-4 weeks for the tool to work. Before we get into the negative SEO tactics, a tactic is...

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Author: Shafas KS
Posted: January 20, 2018, 7:15 am

Top 9 Marketing Trends in 2018 All successful marketers are finding new marketing trends that they could help in gaining over their competitors. Digital marketers are analyzing the marketing trends and preparing to have best chances of setting their companies for success. As we head into 2018, the time has come to identify top marketing trends for the year. Properly applying marketing trends to your marketing strategy will improve customer engagement. This would result n acquire more customers in your business this year. So, here are the top 9 marketing trends for 2018. 1. Live video streaming The social media platforms have paved the way for the live video trend. But, instead of using social media for posting pictures and videos, you can now stream live content. Most consumers choose to watch a live video from a brand as opposed to reading a blog. People are more likely to purchase a ticket to events after watching a live stream of the event. The prominent live video platforms are Facebook live, YouTube live, Instagram live, Twitter and Most businesses use this marketing trend as it gives them a chance to interact with their audience directly. You could communicate and get feedback from customers in real time. You can save those videos and repurpose that content in the future. 2. Artificial Intelligence This marketing trend is used to analyze consumer behavior. After the behavior is analyzed, these robots can make decisions according to how they are programmed. AI robots can start to take over some basic human roles. This results in allowing your team to spend more time on assignments that require actual human insight. Chatbot is an example of AI. These computer programs can have conversations with your customers. It would give you an edge over your competitors who aren’t prepared. 3. Micro...

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Author: Shafas KS
Posted: January 19, 2018, 4:46 am

The Best Image Search Engine On Web Most people use the web to search for images. People search images online and there are sites, search engines to chase down all sorts of images. But still, think which would be the best search engine for finding images. Images make the website even more interesting for the users to stick on. There are various options for searching image. But, how to know that which is the best image search engine? So, here are few of the best search engines for finding images online: Google Image Search: Here, you would find the image on any topic that you can think of. This is one of the best search engine to use. It indexes millions of images and filters are available to narrow search by size, color, and resolution. Bing Images: Similar to Google Image Search, Bing Images can also filter photos by color, type, layout, image size Unlike Google, the filter options in Bing Images are available on search results pages. The only drawback to Bing’s image search is that you cannot search for images by voice. Yahoo Image Search: Yahoo is one of the best image search engine It has the ownership of image-sharing site Flick. It is one of the best search engine as its sleek and up to the mark. Like the Bing images, all image filters are available on the search results page. Reverse Image Search Confused about thinking that you want to find more about a picture of an object but not getting it. Then, it is a reverse image search. This search method is relatively new, it has become popular.  And it is really useful for webmasters and content creators. Some of the benefits of reverse image search: Verifying source of an image: In this, the original sources of an...

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Author: Shafas KS
Posted: January 11, 2018, 12:13 pm

Best Practices for Anchor Text Optimization Doing search engine optimization for any client is related to getting probably the most out of each and every hyperlink. Anchor text is the visible and clickable text in a link. Anchor text optimization is the essential component that unlocks every hyperlink’s doable. Since past five years, most efficient practices of anchor text optimization have significantly advanced. Be informed how best practices of anchor text optimization can assist to get the most out of hyperlinks in 2018. Anchor textual content and Google Penguin When Google Penguin 1.0 was released in April 2012 it disturbed the SERPs. In addition, it also affected 3% of seeking queries in English, German, Chinese language, Arabic, and different fashionable languages.  From that period of time, there was a minimum of 5 main Google Penguin updates: Penguin 1.1- May 2012 Penguin 1.2- October 2012 Penguin 2.0- May 2013 Penguin 2.1- October 2013 Penguin 0- October 2014 Penguin 4.0- October 2016 Anchor Text optimization Categories Before offering specific recommendations on anchor text optimization, let’s know the most important classes of anchor text optimization: Branded: Your logo identify with a hyperlink put on it Bare URL: The URL of your website with the hyperlink it’s pointing to, Webpage Identify: The URL of your website with the anchor text optimization written as “YourWebsite.com.” Webpage/Weblog Submit Identify: It is a web page’s identify anchor textual content with a hyperlink on it. Precise-match Keyphrases: It is a focused key phrase with a hyperlink on it. Partial-match Keyphrases: A focused key phrase plus any other textual content with a hyperlink on it. LSI Keyphrases: The key phrase of anchor textual content that is associated with a focused key phrase. No Textual content: A picture with a hyperlink on it Generic: It is like Click on this hyperlink,...

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Author: Shafas KS
Posted: January 10, 2018, 12:14 pm

Best Social Media Marketing Platform For Social Media Marketing As you know, Facebook has over 2.07 billion monthly users as in Q3 2017. Facebook is the most popularly used social media and it is called as the best social media marketing platform. The important thing which should be noted is that Facebook is not restricted to creating a platform for social connections. Those days are gone when people used Facebook to look for friends and connect with friends, family across the world. Today, Facebook can be your stepping stone to success as a thought leader, a businessman or a marketer. Facebook enhances social media marketing efforts, widen your audience base, zero in on your target audience. In the field of social media marketing, Facebook also helps to target your product or service to multiple audiences. Facebook, the best social media marketing platform for marketing our business, here are some checklists that you can refer. Keep it simple and cool: Facebook is a space for social media conversations, where the vibes are light and fun. If the Facebook page is to position your product or service, then more harm would be done to your social media marketing Keep your Facebook presence social and light, have loyal customers that speak in your favor. Use giveaways and contests to attract people, have conversations with audiences and answer questions. The more you can create a dialogue, fun space, the higher are chances of your social media marketing efforts flying high. VISUAL APPEAL: Use the visual element that Facebook is well-known for. Add video ads, testimonials from your clients and users, post happy pictures of satisfied customers. Also, position your product or service through a beautiful image that appeals to the people watching it. Heavy content is monotonous, boring, so a visual appeal would ensure that...

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The post Why Facebook is Considered As Best Social Media Marketing Platform? appeared first on Web Design, Ecommerce, SEO Company India | Cochin.

Author: Shafas KS
Posted: January 8, 2018, 11:51 am

Mistakes To Avoid While Building A Mobile App | Tips Planning to start a new business or expanding your present business? Then, you have thought about developing a mobile app and it is a good idea. Presently, the mobile app has become very popular and it makes a way for new and creative business ideas. But, the main problem is especially for the smaller-sized businesses as they are trying to figure out the right approach to mobile app development. So, while building a mobile app be careful about the mistakes that should be avoided. Here  few of the mistakes that should be avoided while building a mobile app: 1.Not making enough platform considerations: It is important to take a decision on what could be the best platform for your app beforehand whether it is iOS, Android or Windows. Some developers build their app for iOS as they believe that making money would be very easy in the App Store. Yes, this fact is true in some cases, but it is not the common fact. There are various factors that should be taken into consideration while selecting a platform. Although, iOS is very popular in the United States, Android rules globally. So, If you are planning to publish your mobile app in multiple countries, then Android is a better option. While deciding which platform to use to build your mobile app, You must think of every chance and its alternative also. If you fail to do so, Then it will result in limiting your audience. 2.Providing too many features: First, decide what you want your app to do, Its unique features and in what way you need it to give it to your users. Just by building your mobile app that adds the benefit of multiple functions would not help your...

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Author: Shafas KS
Posted: January 5, 2018, 11:42 am

How Voice Search And Digital Assistants Change the Future Of SEO? Voice Search And Digital Assistants is considered as one of the important strategies in 2018. Most of the people believe that Voice Search And Digital Assistants will affect SEO. Around 20% of queries that are asked on Google’s mobile app, Android devices are voice searches. Personal assistant apps like Siri, Google Now, Cortana can perform voice search and get accurate answers to their queries. Voice Search vs Text Search The main difference between voice search, text search is the accuracy of the results that gets delivered to the person. Voice search takes the guesswork out of searching as the search intent is quite clear from the user. Then, the search engine presents the most accurate results. The user will get the most relevant responses in reply to the query. Impact of Voice Search on SEO | Voice Search And Digital Assistants When optimizing your web content for Google Voice Search, some points should be kept in mind. 1.Consider Micro-Moments: Voice Search Optimization revolves around micro-moments around which an online user typically tends to execute the search query. 2.Add A FAQ Page: Add an FAQ page on your website to address common questions your target audience might have. Online searches can be broadly categorized into the following three types: Navigational – These are search queries through which a user can navigate to a specific website. Informational – A query will be dubbed as informational when a user is requesting for specific information. Transactional – Any query that leads to specific actions such as ticket booking or completing an online payment. What, Where, When, Why, How your FAQs would give accurate information for someone using voice search. 3.Use Microdata to Optimize for Local SEO: Voice-based search queries are coming across as a boon for businesses...

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Author: Shafas KS
Posted: January 3, 2018, 12:15 pm

Google Intelligent Bots Vs Artificial Intelligence Google Intelligent bots are computer programs that leverage artificial intelligence to enable natural conversations with people. The latest advancements in machine learning, the convergence of computing power are bringing artificial intelligence into the mainstream. Intelligent bots will transform the industry and would improve the customer experience. Intelligent bots are offering users to utilize a messaging app to type in simple English requests to services like Uber. It should be noted that Google spent almost 20 years in perfecting how to respond to a text query. Intelligent bots have to learn a lot from Google’s lessons in natural language interpretation, artificial intelligence, user interface. How Google led the way with less text Google has been the master of returning the most relevant research to a textual query. Around seven years ago, it began interpreting the intent of queries and giving answers to queries above search results. Over the years, Google’s cards have evolved into highly interactive apps covering from weather to music, lyrics, and flights. Google understands shorthand English like “flights from SF to LA” and returns interactive cards in the search results. An interactive card is a much more efficient user interface than messaging back and forth with a bot. Google interactive card apps Intelligent Bots will soon move to this methodology of using a full-screen micro-app for more complex interactions. To drive the point home that text-only interaction sucks, a few years ago Google killed its SMS search product after its interactive cards and micro apps became fully entrenched in smartphones. Choosing the right medium for the message People would wait until they are using a computer to write a document rather than attempting to do it on a phone. While the natural language intelligent bots are suited to different tasks in different contexts. When using a voice-only...

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Author: Shafas KS
Posted: January 2, 2018, 12:10 pm

Top 10 Android Development Platforms  A business can either build their own Android development platforms or buy third-party products available on the market. As mobile ecosystem is expanding on a daily basis, businesses are creating apps to capture connected consumers. Mobile apps should be developed for both iOS and Android. Android is an open platform being used by millions of users worldwide to help reach a larger audience. Various android development platforms that are getting updated on a daily basis. Android development platforms have unique features so decide which one could help to achieve your aim. Android Development Platforms 1.Android Studio: This tool is the official Integrated Development Environment for Android making the best choice for developers. The Integrated Development Environment is where any developer would spend their time. It is an editor for the chosen programming language, a compiler creating APK files, the file system for arranging your project. In addition, it includes an XML editor, design view for arranging elements on the screen. 2.AVD Manager: AVD stands for Android Virtual Device is an emulator that aids in running Android applications on your PC. It tests your apps quickly without having to constantly install them on physical devices. AVD Manager creates lots of different emulators with different screen sizes, specifications and versions of Android. 3.Android Device Monitor: An Android development platform allowing to monitor your device during runtime and get access to information. It helps to know how many processes are running on what thread, network stats, the LogCat etc. This android development platform is great for testing performance of your apps. 4.Android Debug Bridge: This tool is used to communicate or run commands on a connected Android device. In order to follow a tutorial, navigate to the platform-tools folder of your Android SDK installation. Then, follow the instructions given...

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Author: Shafas KS
Posted: December 21, 2017, 12:16 pm

Why SSL Certification Is Important For SEO? You have seen websites opening with HTTPS and secure lock in the address bar but what does it mean? Why is it important that there should be SSL certification for your website? SSL certification is important as Google prioritized websites with SSL certificates for better search engine rankings. SSL is Secure Socket Layer, an encryption technology to create a secure connection amidst web server, user’s web browser. When SSL certificate is installed on the server, a small green padlock icon appears on the left of a website. SSL certification is utilized to secure data transfers, credit card transactions, logins and other personal information. SSL certification also gives security to customers, make visitors stay on a website for a longer time. In today’s digital era hacking a term that all generations know, so security is paramount to your website’s success. One common way to protect your website is with an SSL Certificate. So in order to make the web a safer place SSL certification is important to all websites in future. How do I know if my website is secure? It is essential to have https on the green in your website URL. You would observe a green lock on the beginning of the URL in the address bar. If you do not have then contact a developer or a web professional for the implementation. There are reasons as to why SSL certification is so important for your website. These reasons should be considered while thinking about SSL certification for your website. Trust and Credibility: 1.SSL certification verifies that domain name accessed by users is hosted by the right server. It is known as a Domain Validated certificate and the most basic type of SSL certificate. If you are running an online store or a...

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Author: Shafas KS
Posted: December 19, 2017, 12:30 pm