How To Integrate Social Media With E-commerce Websites?
by Nimisha Paul
Social Media Integration on Your Website: How to do it?
Social Media is a powerful marketing tool in the modern era. The usage statistics of social media gives an insight to this. It is estimated that more than 2.5 billion people use social media worldwide. If you still haven’t tasted the selling power of social media integration, then you certainly are missing out a golden opportunity. You can integrate social media with your e-commerce website to make an evident difference in sales.
The main advantage when you integrate social media with your website is that customers start ‘following you’. It’s different from the traditional method in which the businesses followed the customers to pursue them. Therefore, ignoring the power of social media in the present era is not a wise stance to have. Nowadays, we are seeing a dramatic shift in the social media marketing company strategies. It’s vital to change your business strategies according to the demands of the time. Presumably, the traditional approaches of marketing that you may be following need some replacement with modern strategies like social media marketing to boost your sales. There are a few ways through which you can integrate social media into your website and make good use of it. Here, let’s take a look at some easy methods to integrate social media with your e-commerce website.
Add social media feeds on your homepage
A simple way to integrate social media is to add social media feeds on your homepage. This can make your page more lively and attractive. You might have noticed attractive Instagram feeds on some websites. These businesses use the strategy of visual marketing in a very effective manner. Instagram is arguably the most powerful tool for online marketing. This is because most of the content is visual. Visual content has the capability to attract a large mass of audience. The businesses who are successful at integrating social media typically displays only high-quality posts in the feeds. Only use the best posts or photos in the feeds because the contents in the social media feeds must be extremely relevant and catchy; capable of engaging the audience. You certainly don’t want unnecessary posts coming on top in your homepage.
Social media buttons
Social media buttons are one of the most convenient methods to integrate social media into your website. In simple words, social media buttons are links to your social media accounts. It’s important to remember the fact that most customers spend a great deal of time on social networking sites. Obviously, this can be turned to your advantage by making use of social media buttons.
While you integrate social media using buttons, there are several important things that you should keep in mind. Firstly, the positioning of the buttons needs some planning. Place the buttons in a way that’s appealing and are easy to spot. Secondly, make sure the buttons match the overall colour scheme of your website. This is important to maintain the aesthetics of your website.You don’t want your website to have odd-looking buttons.
Typically, most users prefer to log into a website via a social media account. This enables them to avoid the registration process which may seem quite inconvenient to some users. Also, if a user is already logged into a social media account, he or she doesn’t need to enter username and password again. In conclusion, if you can make users use their social media account for registration purposes to save their time. No one likes to fill up forms and make separate login accounts for each website they use. Social media integration thereby can contribute in increasing the overall user experience.
People are really interested in sharing interesting things they see via social media. If you want more people to know about your products, the best bet is to add social share buttons to your website. Social share buttons allow users to recommend your products to their friends via sharing in social networks. This method of social media integration is sure to provide you with some publicity free of cost. Simply, you can make use of the general habit of sharing through social media that people generally have to your advantage.
Services such as ShareThis helps you to easily integrate social share buttons to your website using a few lines of code.
Social Media based comment system
Integrating social media to your website can make your e-commerce website a lot more engaging. You can make use of various social media based comment system such as Livefyre to enable users to comment on your site and have conversations with other users. The commenting can help users to discuss and understand about your products with other users and also create an atmosphere of meaningful conversations withing your website.
Services such as LiveFyre are commenting platforms which can be easily integrated into your website to improve the engagement.
As the world progressively moves to a time period where social media accounts literally define an individual’s identity, it’s high time to make use of it in e-commerce websites. Social media integration can give you lots of advantages and helps your business in many ways. As I mentioned above, there are several ways through which you can do social media integration. From social media feeds to share buttons, using some or all of these techniques can boost your sales. It’s time to replace traditional approaches to marketing and use strategies which are relevant for the current scenario. In conclusion, social media integration is definitely an option that a good business wouldn’t miss.
If you need any clarifications regarding this topic or want to avail any of our services, feel free to get in touch with our team of skilled professionals at Dotz Web Technologies, one of the top ecommerce website development company in Kerala India. We offer high-quality service in Web Design and Development, SEO and Content Writing, Web Hosting, App Development etc. Dotz Web Technologies is one among the top Web Design Company in India.
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