7 Factors Google Uses To Evaluate Quality Links For SEO
by Shafas KS
Google Uses To Evaluate Quality Links For SEO
The inbound links are the most powerful benefits in the world of online marketing. The quality links pointing to your website pass authority to your site making it trustworthy in Google’s eyes. The higher your website’s perceived authority, the higher it will be in searches. It infers that there would be more traffic and brand visibility.
Google makes sure that you cannot spam quality links across the web to manipulate rankings without getting a Google penalty. Everyone could judge quickly whether a quality link is natural or whether it’s spam. But the evaluation process of Google is more refined than this.
So how Google evaluate quality links in the ranking algorithm? There are seven important factors that are used to evaluate quality links for SEO:
1. Source Authority:
If the linking source domain is more authoritative, then the link is going to pass to the site it links to. If you could get a link from a prominent online publication then you would get more benefit from the link. Definitely, more authoritative the link, the harder it is to acquire. So you should balance your efforts between those which are most rewarding and those that are actually available to you.
There is an exception to the authority rule: the nofollow tag. Google permits you to tag certain links in the HTML code with “rel=nofollow”. This is utilized to indicate that they should not be crawled, followed or used as a means of passing authority. This is mostly used by publishers to guarantee that their authority is not damaged by outbound links leading to questionable sources. Mark your own links with a nofollow tag if you want the link to existing without passing authority to other pages. If a link is marked with a nofollow tag, Google will ignore it. Having enough nofollow links would enhance your SEO.
3. Source Relevance:
The relevance of your linking source matters in Google’s evaluation. Publishers who publish their articles on a wide variety of topics have category pages that segment these topics. In these cases, it is important that the link resides on a page within the right topical category. Make sure the link makes logical sense for your readers.
4. Contextual Relevance:
Content surrounding quality link is also important. Text before and after a link serves as contextual relevance for the destination page of the link. It helps Google to determine how quality link relates to the content in which it is placed.
5. Anchor Text:
Anchor text of the quality link is also considered as this is the clickable text in which your link is housed. Before Google launched Penguin algorithm, it was considered best practice to use anchor text. It would reflect the exact keyword for which you wanted the linked page to rank in search results. But nowadays, anchor text plays a role in determining the relevance of the linked page. It is also the easiest signal for Google to detect manipulation. Now, it is less important to use keyword-rich anchor text and also ensure link anchor text is natural, journalistic. Rather of depending on anchor text to establish the relevance of your linked page, rely on contextual and source relevance.
6. Link Destination:
When quality links are evaluated, Google will look at the destination page: the page to which the link points. It should be a strong piece of content that adds value for readers coming from the source article. Google would examine title and body of the destination and gauge it based on its relevance and other factors. Quality links pass authority to your overall domain, the individual pages. By funneling links to core pages would make those pages rank higher than your other content.
At last, Google would gauge diversity of your inbound quality links A major factor Google looks is domain diversity. It is the number of unique domains from which your website has inbound links. SO, it is more valuable to obtain links from five different publishers than it is to obtain five links from one publisher. Acquiring multiple links to the same destination page helps to boost its page authority. If you are boosting a page on your website in the rankings, doing too much can make links seem unnatural. So, when it comes to link building, diversity of every aspect – anchor text, linking source, destination URL, etc. is very important.
Think Beyond Google
Building links and that too on major publications has the potential to send your website referral traffic. If said correctly, it is people who encounter your link and click it to read your content.
Your link building strategy should be a balance of looking natural in Google’s eyes, building a network of referral traffic to enjoy. And hence doing what is best for your readers and users. It is a balance you would have to strike carefully.
I believe that this article has helped you with the information on 7 factors that Google uses to evaluate links For SEO. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Technologies are always happy to help you. Dotz Web Technologies is one of the topmost Digital marketing and App Development company. We offer high-quality service in Web Design and development, SEO, Web Hosting, App Development and Social Media Marketing. We are one of the top Web Design Company in India.
February 23, 2018