Top 5 Common SEO Mistakes: All About SEO Disasters
by Nimisha Paul
What Does SEO Mean?
SEO is an Internet marketing strategy, which optimizes a website in such a manner that it controls the appearance of a website in a web search. SEO functions by considering the working of a search engine in a search query. Along with that, it involves a lot of other aspects as well. Such as user’s internet browsing habits, the keywords commonly used for searching in the search engines. Along with that, it is also important to analyze the popularity of search engines among the public. In short, the earlier or higher ranked a website is, it appears on the top page of search results. This ensures that more visitors it will gain from the users. This, in turn, ensures more customers for that particular brand. Another SEO tactic is the smart use of links (backlinks or inbound links.
Top search engines such as Google, Bing and Yahoo displays search result following certain criteria. Therefore, web pages and other contents appear and rank on top depending on what the search engine finds deserving to come at the top. According to The Guardian, search engines like Google uses a tool called spider to analyze and categorize the content of all the websites in the world
In general, higher the rank on the search results page means it gains more visitors. This, in turn, ensures more customers for that particular brand. Some may target content that includes image search, video search, academic search, news search. Apart from these, there are also search engines that specify industries.
Now let us take a look at some of the common SEO mistakes that occur while optimizing a web page.
Five Common SEO Mistakes
1. Keyword Stuffing
For those who has just started doing SEO, getting the right use of keyword might be the first SEO mistake.
Keyword stuffing is the bad practice of stuffing a web page with unnecessary words and phrases in an attempt to manipulate a site’s rankings in a search result done by the search engines. Even though, it is true that the search engines consider keywords for deciding which one to promote higher in its search results, the over-usage of keywords will bring negative impact to the website. This alone will ultimately lead to the sacking of the website
2. Poorly Designed Content
While many give importance to the data used in a website, most forget that a dull looking page could make things bad, which can be listed in SEO mistakes. A gorgeously and creatively designed website will appeal to visitors much effectively and will be attracted to your website. Having said that one needs to keep in mind that like everything else, using too many graphics or images will overcrowd your page and will have trouble while loading. Thus your efforts will go into ruins. Not to mention, this will also prevent search engine bots from being able to crawl the pages at a preferred faster rate.
3. Not Using Anchor Text for Internal Links
It is one of the key factors in SEO. Some websites contain links that are placed here and there. Most of them shouting CLICK HERE or PRESS THIS LINK. It does not make sense from the SEO perspective and thus it becomes a stupid move from the SEO in charge. Now here comes the need of constructing your anchor text.
For example, if you have made something online and you want to link it to your social media services page, make the anchor text “social media marketing services” or something similar. For example, “click here to learn more about our social media services.” See how I made use of it here!
4. Badly Written Content
This is an obvious one among the SEO mistakes. Making up some random stuff as an article that does not qualify as good material to read is definitely not going to make a visitor share the page with anyone else. Many websites, lacks the minimum quantity as well as quality in terms of SEO points and readability.
How fantastic can a blog or write up be if it consists of just 150 or so words? Creating extremely short posts will affect the reader loyalty along with the page classified as low quality. It will drastically affect the SEO rankings.
5. Uncatchy title tags and poor meta descriptions
The dos and do not’s of assigning a catchy title when it comes to making a perfect website is one of the most sought after topics in SEO. Yet people often tend to forget about this very simple aspect of website optimization while focusing on other areas.
The soon one realizes that the title tag is one of the most important on-page SEO factors, better the website will be. Because it’s true! Here is why assigning a proper title is of high priority: A search engine crawler can index it precisely It tells a person searching online for something that the content is relevant to what they’re looking for It makes sense and looks click-worthy. These are just a few of the basic SEO mistakes. One must stop them from occurring while creating a website with a high SEO score and in turn a great website.
Here is why assigning a proper title is of high priority:
- A search engine crawler can index it precisely
- It tells a person searching online for something that the content is relevant to what they’re looking for
- It makes sense and looks click-worthy
These are just a few of the basic mistakes one must stop from happening while creating a website with a high SEO score and in turn a great website.
Make Your Website Devoid of SEO Mistakes
Sometimes even after trying to follow all these rules and regulations might not be enough. One might still end up in the second or third page in spite of giving their best. Nothing you do seems to take your page to that desired first-page spot. And you can’t help wondering, “What’s going on?” But it is quite natural. SEO is one of those strategies that you can implement in a few weeks, but it takes some time to master it, so you can compete for high-traffic words and phrases.
Just take your time and lay the ground works for a good piece of work that you could be proud. Soon the first-page ranking will be yours. Often it might not be even a major issue with the website. In many cases, all you have to do is correct a few simple SEO mistakes to start getting some results. As now you might have got an insight about Search engine optimization (SEO). It is a much-needed process for any website to stand out from the rest. As a result, ensure that the task was properly done.
SEO itself is quite complex for numerous reasons, but mainly because Google uses an algorithm, which considers several factors into account when ranking a web page, and they constantly modify it. So now, you need to concentrate on SEO as your primary traffic strategy. Thereby, optimizing your contents in such a manner that Google and Bing and Yahoo send you plenty of visitors per day, free of charge. So, you rush off to do your keyword research, and you find a few phrases that are bringing in massive amounts of traffic.
If you have tried to make a website or a blog with a good SEO rating, but could have marked as SEO mistakes then, it will be better to seek a professional help.
Developing SEO for a website is a complex affair better handled by an experienced professional. You can make use of web design company like Dotz Web Technologies. It is a key player in the web development and web design arena. Also, it has ample amount of experience in the developing a website for SEO. Seeking such professional help will give an edge to your website’s SEO ranking. Contact us for more details. If you want your website to have boosted SEO ratings, give us a call or leave us a message.
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